Greg Johnson
Web Creativist

Hi! I’m Greg.

Hi, I’m Greg Johnson. I’ve been designing and launching websites in the Iowa City area for over 20 years. I’m known for taking on smaller projects that larger agencies aren’t equipped to handle. For larger projects, I typically will learn more about what is needed, and then match customers with local area web developer teams. My approach to web design is personalized. There’s no cookie cutter process. Each customer is unique, so each solution must meet their unique needs.

Beyond the technical components of planning and building websites, I enjoy defining and measuring the success of websites and related online promotions.

By setting goals, and measuring outcomes, we can learn about the effectiveness of websites and improve their usefulness.

When working with someone on a web project, I try to keep the big picture in mind. I’ve seen businesses put a lot of time and money into websites, and not get a significant return on that investment.

Sometimes a Facebook Page, Twitter feed, or podcast will be more effective ways to connect with customers. These require very little time or training and cost nothing, but they can result in more customers and sales than the best high budget website.

Perhaps paying someone to send hand-written thank you notes to your existing customers, or making courtesy reminder and follow-up calls would be a better use of time and money.

Keeping all these things in mind, and having a broad plan, helps distribute the work and budget most effectively.

I look forward to hearing from you, and helping you establish a right-sized online presence.